High-performance AI without the risks.
About Eticas
Our story
Eticas.ai was established in the US in 2023 after successfully closing a super-angel round, to disrupt the AI sector with a groundbreaking premise: you can’t code a society you don’t understand. As the data that trains AI comes from a complex society and impacts a complex society, AI can’t be seen as a technical problem. The challenges faced by AI are socio-technical in nature and can only be understood from a multi-disciplinary perspective and using multi-disciplinary tools.
This approach is not a thought we had in 2023. Our insight comes from over a decade of experience working with the industry and policymakers to promote better, responsible AI practices.
Indeed, the first Eticas was established in Europe in 2012. And since then our founder and CEO has been a recognized voice on the need to build better AI and regulate AI better. In Europe, Eticas is today an established actor sought after by all stakeholders when discussions on AI go from principles to practices.
Eticas.ai is today the only software company focused on AI auditing that treats fairness and bias not as a compliance problem but as a technical challenge, understanding that no AI will be safe to use unless impact and efficacy are built into its design specifications.
Today, we build software that captures the complexity of our societies and turns it into inputs that technical teams can use to optimize for safety, fairness, and trust. To optimize for success.
Eticas is Different
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GROUNDBREAKING AI AUDITING SOFTWARE
Identifying bias is easy. The hard part is measuring and fixing bias, ensuring that a model performs within acceptable fairness thresholds. We tackle the hard technical questions and provide product teams with actionable insight into attribute performance over time. We deliver AI metrics and thresholds optimized for impact so that you can deliver high-performance systems that work. For all. -
FIELD PIONEERS
The Eticas team has been performing AI audits since 2016, leading the conversation on AI safety among industry and policy actors. Our AI auditing software is a turning point in AI accountability: we use a socio-technical approach that covers all stages of AI development, from pre-processing to post-processing and real-life impacts. Our platform is system and sector agnostic. -
IT'S NOT YOUR OUTPUT, IT'S YOUR IMPACT
Most AI monitoring software is focused on model performance and metrics. But real-life fairness is determined by impact metrics, not model metrics. We capture the complexity of real-life impact in our demographic libraries and monitor your AI’s performance in the wild, providing you with the benchmarks you need to ensure safe, fair, explainable and accountable AI deployment.
ETICAS
The World Leader in AI Auditing and Bias Monitoring
Here’s What To Expect:
- A platform that product and development teams can use to test their systems against real-life scenarios and demographic data, tailored to your specific tool.
- Benchmarks and metrics related to impact and effectiveness that can add context to model metrics and ensure that developers build safety and fairness into AI tools.
- A subscription-based model that teams can consult at any time, and receive alerts when any indicators perform outside of the established benchmarks.
- A thorough third-party inspection and auditing of your AI systems so that everyone has peace of mind that systems are doing what they say in ways that do not cause harm of create risks (financial, reputational or societal).
- A certification and label that developers and organizations can use to show a real, accountable commitment to better, safer, fair AI.
Our Team
Gemma Galdon-Clavell,
PhD. Founder & CEO
Dr. Gemma Galdon-Clavell is a pioneer and global force in AI safety and auditing, ensuring that machine learning tools truly serve society. She is the founder and CEO of Eticas.AI, a venture-backed organization that identifies, measures and corrects algorithmic vulnerabilities, bias and inefficiencies in predictive and LLM tools. Eticas’ software, the ITACA platform, is the first solution to automate impact analysis and monitoring, ensuring that AI systems are high performing and safe, explainable, fair and trustworthy.
Dr. Galdon-Clavell’s impactful work – and passion for disrupting the status quo – earned her recognition as a Hispanic Star Awardee at the United Nations in 2023, an Ashoka Fellow in 2020 and a finalist at the EU Prize for Women Innovators awarded by the European Commission in 2017. In 2023 the BBC acknowledged her as one of the “people changing the world” and in 2024 she was honored by Forbes Women as one of the “35 Leading Spanish Women in Technology”, praised as “a pioneer in algorithmic auditing software”.
Dr. Galdon-Clavell is an active advisor to international and regional institutions such as the United Nations (UN), the Organization for Economic Cooperation and Development (OECD), European Institue of Innovation and Technology (EIT) and the European Commission, among others. She is also a sought-after speaker, with recent engagements at high-level forums such as the US-EU Trade and Technology Council (TTC), re:publica or TEDx. Her comments on AI developments have been captured in Wired, Business Insider, Forbes and Computer Weekly.
HUGO MEZA
Tech Lead
Carlos Gallego
Head of Product
Carlos is Eticas’ Head of Product. He is passionate, value-driven professional with expertise managing cross-functional teams to develop, construct, launch, and manage innovations.
Ariane Aumaitre
Lead Data Scientist
Alfredo Abdeljalek
CFO
